Generative Engine Optimization
Getting brands staying visible in the era of AI-powered search
The landscape of digital search has fundamentally transformed. Users are now moving beyond traditional search engines, increasingly turning to generative AI platforms like ChatGPT, Perplexity, Gemini, and Claude to discover information, inform purchases, and evaluate providers.
Prompt analysis
We start by identifying the questions your audience is asking AI, then strategically position your brand to become the definitive answer.
Content structuring
We optimise your existing content and structured data, making it easily digestible for AI models to cite and reference in their responses.
Visibility tracking
Generative engines prioritise trusted, authoritative sources. We build your brand's credibility to increase the likelihood of being featured.
Technical optimisation
The world of AI search is constantly evolving. We continuously monitor performance and adapt your strategy to stay ahead of the curve.
What is GEO, and why now?
AI-powered search is rapidly becoming the primary starting point for considered decision-making, from booking travel and comparing insurance providers to exploring complex service options.
These engines deliver filtered, summarized answers, eliminating the need for users to sift through endless links. This convenience, however, creates a more competitive landscape with fewer opportunities for brand mentions. Generative Engine Optimization (GEO) is the strategic discipline of ensuring your brand's content is selected and featured in these critical moments, providing visibility when users are asking for exactly what you offer.
How can GEO and SEO work together?
Google's AI Overviews are rapidly evolving, mirroring the summarised, conversational format of generative AI answers. With advanced generative search experiences already live in key markets, it's clear the line between traditional SEO and GEO is becoming increasingly blurred.
Optimising for AI visibility requires creating highly structured, useful, and easily interpretable content - principles that also enhance traditional SEO performance. As an experienced SEO agency, we understand the significant overlap and the critical points of separation between these two disciplines. Therefore, a truly effective strategy must consider both in tandem, creating a holistic approach that maximises organic visibility and ensures your brand's relevance in the evolving search landscape.
Frequently asked questions
Generative Engine Optimisation (GEO) is the strategic process of optimising your brand's content and data to be discovered, understood, and featured by AI search engines like ChatGPT, Gemini, and Perplexity. The goal is to become a trusted, cited source in AI-generated answers.
While traditional SEO focuses on ranking in a list of links, GEO focuses on being integrated into a single, summarised answer. GEO prioritizes structured data, clear entity recognition, and establishing authority in a way that conversational AI can easily reference and trust.
Optimisation for AI involves several key strategies: structuring your content with clear, factual statements; using schema markup to define entities and relationships; building a robust knowledge graph for your brand; and ensuring your information is consistently cited across authoritative sources to build trust with the AI models.
Absolutely. Traditional SEO and GEO are becoming deeply intertwined. A strong SEO foundation - with high-quality content, technical excellence, and a healthy backlink profile - is a critical prerequisite for a successful GEO strategy. The two disciplines work together to maximize your brand's visibility across the entire search landscape.
The primary benefits of a strategic Generative Engine Optimisation (GEO) approach include: 1. Increased Visibility: Being featured directly in AI-generated answers. 2. Enhanced Authority: Positioning your brand as a trusted, primary source of information. 3. Targeted Traffic: Reaching users with high-intent queries at the moment of decision. 4. Future-Proofing: Adapting your digital presence for the next era of search.
Generative Engine Optimisation (GEO) works through a multi-stage process: 1. Discovery: Identifying the questions and topics your audience explores with AI. 2. Content Structuring: Optimising your content and data for clarity and factual accuracy. 3. Entity & Schema Markup: Defining your brand, products, and services in a machine-readable format. 4. Authority Building: Strengthening your brand's credibility across the web to build trust with AI models.
Frequently asked questions
Generative Engine Optimisation (GEO) is the strategic process of optimising your brand's content and data to be discovered, understood, and featured by AI search engines like ChatGPT, Gemini, and Perplexity. The goal is to become a trusted, cited source in AI-generated answers.
While traditional SEO focuses on ranking in a list of links, GEO focuses on being integrated into a single, summarised answer. GEO prioritizes structured data, clear entity recognition, and establishing authority in a way that conversational AI can easily reference and trust.
Optimisation for AI involves several key strategies: structuring your content with clear, factual statements; using schema markup to define entities and relationships; building a robust knowledge graph for your brand; and ensuring your information is consistently cited across authoritative sources to build trust with the AI models.
Absolutely. Traditional SEO and GEO are becoming deeply intertwined. A strong SEO foundation - with high-quality content, technical excellence, and a healthy backlink profile - is a critical prerequisite for a successful GEO strategy. The two disciplines work together to maximize your brand's visibility across the entire search landscape.
The primary benefits of a strategic Generative Engine Optimisation (GEO) approach include: 1. Increased Visibility: Being featured directly in AI-generated answers. 2. Enhanced Authority: Positioning your brand as a trusted, primary source of information. 3. Targeted Traffic: Reaching users with high-intent queries at the moment of decision. 4. Future-Proofing: Adapting your digital presence for the next era of search.
Generative Engine Optimisation (GEO) works through a multi-stage process: 1. Discovery: Identifying the questions and topics your audience explores with AI. 2. Content Structuring: Optimising your content and data for clarity and factual accuracy. 3. Entity & Schema Markup: Defining your brand, products, and services in a machine-readable format. 4. Authority Building: Strengthening your brand's credibility across the web to build trust with AI models.